Website Design for Small Business
An excellent website can be created in a variety of methods, and it should have a variety of features. Here are some crucial components to incorporate in the layout of your company’s website.
You want to make it as quick and simple as possible for visitors to achieve their goals when they visit your website, such as locating an item’s pricing or contacting your customer service. Website design for small business Customers who are annoyed with having to browse around and search extensively on your website are likely to switch to a competitor’s. Your navigation should feature broad headers with associated subtopics and be simple to understand.
More people than ever are using their smartphones and tablets to browse websites, therefore it’s crucial to have a responsive website that functions effectively on any device it is being seen on. Website design for small business A website that is mobile-optimised makes adjustments to improve user experience, such as downsizing pages, changing menu forms, and adding dropdown tabs. When crawling websites, search engines also prioritise mobile layouts, so if you want to rank better in search engine results, make sure your website is mobile-friendly.
As previously mentioned, having a unified identity across your entire company and website fosters professionalism. For users to know where they are and where the information they need is on each page, your site should have a consistent website layout, typeface, and colour scheme throughout all pages. Website design for small business Since you have a predetermined template for how those pages should appear on the website, having a designated style guide will also make the process of adding pages or elements to your website quick and simple
Images with a purpose
Since photos and videos receive greater engagement than just text alone, it might be simple to add too many to a webpage. You should, however, refrain from overstuffing your sites with pointless graphics. Don’t just include an image for the sake of it; instead, try to strike a balance between text and eye-catching images that serve a purpose.
Website design for small business After a paragraph of text, try adding an image or a video that clarifies or corroborates what was said. By doing so, you’re reinforcing your message and keeping them interested without overdoing the images.
Dependable, clear copy
Any website’s copy, or the words on the page, are an essential component since they provide visitors with all the information they need to know. Website design for small business Make sure your material is well-written, free of mistakes, and effectively communicates your message. To guarantee uniformity throughout your website and all branding materials, your style guide should include instructions on how your copy should be written.
According to Walt Wise, a marketing strategist and business coach at BPI Strategy Group, “the material needs to be written with the site’s users’ point of view [in mind] and in a language they understand, not the techie speak of the firm.”
Demands for action
A call to action (CTA) is something that instructs clients to carry out a certain task, such as a button they click to sign up for your newsletter. Website design for small business Your CTA buttons must be distinct, appealing, and consistent with your branding.
Speedy page load
The speed at which your website’s pages load once a user clicks on them is known as page speed. Website design for small business It has a significant impact on both how users interact with your website and how Google ranks it. If a page on your website loads slowly, the visitor will lose patience and go for the information on another, quicker website. To determine where your page speed can be improved and to evaluate how quickly your site loads, utilise Google’s PageSpeed Insights.